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Originalmente publicado en Carlouxa Communication
Immersive events and technology make attendees feel drenched with the experience. They involve the attendee’s 5 senses, they make them feel part of the unfolding of the experience, they put the attendee at the center.
In this category we list two events and a technology that help create events where the attendee is immersed in the experience. The common factors of immersive events are the use of the 5 senses, the central role of the attendee as part of the show. This can happen by inviting them to secret locations never been used before, by connecting them with the sense of smell or by making them feel part of the lighting of the event.
Attendees are mesmerized and highly involved during the whole event. That can only mean strong online and offline word of mouth.
Uniqueness. Immersive events are unique. They tell a story no event has told…
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