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Event Trends 2015: nº 7 Reinventing Sponsorships

Carlouxa Communication

Drenching the attendee with the event, means working together with sponsors that are relevant, personal and add value. The clear message coming from both sponsors and event professionals is that traditional sponsorship methods are not working.
The problem for brands that use event sponsorship as a marketing tool is identifying which events will be the most effective to engage in. On the other hand, event professionals sometimes struggle to find new sponsor opportunities or to correctly characterize the audience.
The companies in this category offer matchmaking services for events looking for sponsors and vice versa. By exposing the key statistics of an event and by getting specific requirements from sponsors they are able to connect two parties interested in each other.
The benefits of the services in this category include:
Relevance. Matching the audience with the appropriate sponsor makes the brand experience more relevant. The attendee will discover a genuine…

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Esta entrada fue publicada el 10 marzo, 2015 por en Sin categoría.



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