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This trends refers to the use of tools such as beacons, wifi and smart markers to deliver a more targeted experience to attendees. The tools in this category allow a very accurate localisation of the attendee and a two way interaction with areas of the event.
Attendees are increasingly using their mobile devices as the remote controls of their event experience. With the increasing popularity of event mobile apps, print show guides are becoming a thing of the past.
The exposure to mobile powered events has sparked a whole new sets of needs. Event startups are quickly realizing the potential of improving the way we attend events.
The areas impacted by the use of smart markers, beacons and wifi to locate attendees are several.
Engagement. By accurately locating the attendee, more data will be collected about the experience. More feedback, more interaction with performers, more targeted and real time engagement…
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