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The one trend defining venue requirements in 2015 is flexibility or drag and drop. Making attendees feel drenched with the event, requires a flexible venue that can be reinvented to create immersive experiences.
Drag and drop venues are characterised by reusing or reinventing existing spaces. As event professionals continuously reinvent the concept of a conference or music festival to entertain or educate the audience, drag and drop venues reuse existing spaces of interaction to create new synergies.
Venues in this category include refurbished containers that can be selectively used to create your own venue or old buses and train carriages piled up to create a unique, drenched experience.
The benefits of investing in this type of venue in 2015:
Personality. Drenched experiences require venues with a personality. Personality means having charisma without being tacky. Drag and drop venues thanks to their creative character make the event more personal.
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